Innes Lauren
Innes Lauren is a sophisticated yet understated swim and resort wear label created by Australian designer Innes Lauren Heywood. Each piece is designed and made to order with integrity in Sydney, with a look that is feminine and alluring. We collaborated with Innes from the labels conception, creating the brand identity, logo, and brand style guidelines. We then implemented this branding across packaging, print and digital platforms, social media and a website. The Innes Lauren aesthetic celebrates sunshine and the sea through a refined and minimal lens.
Scope Branding, Logo Design, Digital Design, Print Design, Website Design & Development
Photography Claudia Smith & Bonnie Hansen
Website inneslauren.com
Instagram @innes_lauren
